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We Design for Women Who Refuse to Choose

You know that feeling when you’re crushing it in a morning meeting, then later that night you’re equally in your element during a raid or stream—but somewhere between those moments, you had to change who you appeared to be?

Yeah. We’re done with that.

The Origin Story

I’m a Tetris-playing queen and JRPG junkie who spent years performing different versions of myself. Every morning meant putting on “work clothes” that felt like a costume. Every evening meant finally relaxing into who I actually am—a gamer at heart. Video games were my escape when I was struggling emotionally as a child. They taught me problem-solving, resilience, and the power of community. But as I entered the professional world, I felt pressure to hide that part of myself. I learned to code-switch: professional persona at work, authentic self at home.

I got tired of choosing. So I started designing pieces that could transform—the same dress I’d wear to a client meeting could work for streaming that night with different styling. Clothes that honored both sides of who I am: the professional who gets things done and the gamer who lives for that perfect Tetris clear. AiMEiRi was born from that frustration and that hope—that there are other women like me who refuse to compartmentalize their identities. Women who want clothes as adaptable as they are. Women who deserve to feel comfortable and confident in every space they occupy.

Behind the name

“AiMEiRi” (eye-may-ree) is derived from my Chinese name. “Mei mei” is Chinese for “little sister.” My brother, my close friends, and even my parents refer to me as “mei mei” even today. Now that I’m older, I don’t think “mei mei” is an appropriate name for me, especially in business.

  • “Ai” is Chinese for “love.”
  • “Ai mei” is Chinese for “ambiguous” or “love of beauty”.
  • “Ri” is a suffix for Japanese names such as “Airi.”

I am AiMEiRi, a person who loves ambiguously due to my enigmatic nature in social situations.

The Japanese character for “Ai” (love).

Who This Is For

You might be a software developer who streams indie games, a consultant who runs a gaming YouTube channel, a project manager with a Tetris world ranking, a marketing professional who cosplays on weekends, or an analyst who moderates a gaming Discord. Or you might just be someone who’s ever felt like they’re living double lives. If you’ve ever thought “I shouldn’t have to change clothes to be myself” or “My hobbies don’t make me less professional”—this is for you.

The AiMEiRi Promise

We create origami-inspired apparel that transforms with you—from morning meetings to evening streams. Our breathable, wrinkle-resistant fabrics and versatile designs honor the woman who codes by day and raids by night. Because you shouldn’t have to choose between being taken seriously and being yourself. This brand is for us. Built by a gamer, for gamers who happen to have day jobs.

Welcome home.